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Want to pitch your business to the media,
but don’t know where to start?
The Press Ready Playbook gives you step-by-step expert guidance and AI prompts to help you draft a press release for your product, service or business milestone.
Launching a product?
Introducing a service?
Celebrating a milestone?
The Press Ready Playbook helps you turn your business announcement into a press release, with step-by-step guidance and AI prompts developed from 25+ years of real-world Strategic Communications and Public Relations expertise.
Created for entrepreneurs and founders,
who have a story to share and want a practical starting point for approaching the media.
Whether you’re promoting a product, sharing company news or introducing a new offering, the Playbook helps you organize what you want to say and help you craft it in a way to get media attention.
From announcement to pitch
Work through guided prompts to help you:
Develop a newsworthy story angle.
Draft a press release with the essential details.
Review your drafts and prepare for outreach.
Bring your business facts and announcement details. Use the prompts with your AI tool, then review and refine the output before sending.